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Media Strategy

Media strategy, as used in the advertising or content delivery (online broadcasting) industries, is concerned with how messages will be delivered to consumers or niche markets. It involves: identifying the characteristics of the target audience or market, who should receive messages and defining the characteristics of the media that will be used for the delivery of the messages, with the intent being to influence the behavior of the target audience or market pertinent to the initial brief.

 

Examples of such strategies today have revolved around an Integrated Marketing Communications approach whereby multiple channels of media are used i.e. advertising, public relations, events, direct response media, etc.

 

This concept has been used among proponents of entertainment-education programming where pro-social messages are embedded into dramatic episodic programs to change the audiences attitudes and behaviors in such areas as family planning, literacy, nutrition,smoking, etc.(1)

 

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Digital Marketing

Digital media are any media that are encoded in a machine-readable format.[1] Digital media can be created, viewed, distributed, modified and preserved on computers.

 

Computer programs and software; digital video; web pages and websites, including social media; data and databases; digital audio, such as mp3s; and e-books are examples of digital media. Digital media are frequently contrasted with print media, such as printed books, newspapers and magazines, and other traditional or analog media, such as film or audio tape.

 

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Branding & Identity

Brand, a name, logo, slogan, and/or design scheme associated with a product or service.

 

Can you be found in Social Media, and in Search Engines? Do you have a web presence?

 

  • Brand, a name, logo, slogan, and/or design scheme associated with a product or service

    • Brand management, the application of marketing techniques to a specific product, product line, or brand

    • Employer branding, the application of brand management to recruitment marketing and internal brand engagement

    • Internet branding, brand management on the Internet

      • Personal branding, people and their careers marketed as brands

      • Co-branding, associates a single product or service with more than one brand name

      • Branding agency, a type of marketing agency which specializes in creating brands

      • Faith branding, the application of marketing techniques to religious institutions or individuals.[1]

 

 

 

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Content 

Digital media are any media that are encoded in a machine-readable format.[1] Digital media can be created, viewed, distributed, modified and preserved on computers.

 

Computer programs and software; digital video; web pages and websites, including social media; data and databases; digital audio, such as mp3s; and e-books are examples of digital media. Digital media are frequently contrasted with print media, such as printed books, newspapers and magazines, and other traditional or analog media, such as film or audio tape.

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Real World Experience

Media management by former actual real world telecommunications and media professionals.

 

Management has expereince in Social Media, Tel-Com, Major Market (50+ Market) Radio, Televison, Newspaper, Print Media, Direct Mail, Social Media, Internet Service Provider, Television Stations and Marketing.

 

Brian Scott Luke, Owner: Click Here

Resume: 

Email Direct: Click Here

 

Social Marketing 

 

Do you have a Social Media Marketing Plan?

 

  • Blog Design and Content

  • Business Pages for Facebook

  • Busienss and Individual Needs

  • Fanbook Gateway Pages

  • New Media

  • ​Target your message to your consumers

    • Via location, or interests

  • RSS Feeds

  • Twitter Accounts

  • Pinterest Account

  • Multi-Platform Intergration

  • Hourly, Daily, Weekly Posting to Wall by Social Media Experts

  • Voice Broadcast / Media or Online

  • Video Broadcast Single or Multi

 

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© 2019 Group Speeddog Results Marketing, L.L.C. All Intellectual Property will be Protected and Monitored by Pacer Enterprises, a Division of Group Speeddog Results Marketing, L.L.C. and All Federal Laws will be enforced to fullest extent of the the Law, Domestically and Worldwide. Trademark Protection is en force by owners of said marks.

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